Keeping Up With Kayleigh

YouTube is a very popular video platform and has been for as long as I can remember! I remember as a kid I would watch so many different creators all the time. It is a platform that hosts one-third of the entire internet and is only getting more popular with time. According to YouTube, their mission is "to give everyone a voice and show them the world." They do exactly that by letting each user post whatever content they would like to, which helps entertain many different audiences. Today I specifically wanted to talk about how to optimize your YouTube videos. In order to use YouTube to its fullest capabilities, you have to be sure to optimize each video to get the most views possible. According to our textbook the first 24 hours are the most crucial to a video's success, so it must be fully optimized before being published.  Some key things to help optimize your video are as follows; keywords, titles, descriptions, closed captions, tags, thumbnails, cards, end screens an...

Social Media is becoming more relevant today than it ever has been before. If a business does not have social media accounts they are more likely to fall behind in sales compared to the businesses that do have social media. Ads on social media will likely have a better turnout than those on billboards, posters, etc.  In order for your social media to be used to the best of its abilities you have to know how to properly use it to its advantage. I am going to take you on a step-by-step process on how to properly optimize the use of social media for your business. When starting your online presence on any social media, you want to be sure to have a social media marketing strategy. This is simply just an outline of how you will use social media to better your company's sales and audiences to reach your overall business plan.  After you have your social media marketing strategy it is time to figure out how to optimize your company's social media networks. You want to figure out wha...