Keeping Up With Kayleigh

During the past two class meetings we have been watching "The Social Dilemma" which is a short documentary distributed by Netflix. This documentary was released in September 2020 and was directed by Jeff Orlowski. I have seen clips of "The Social Dilemma" on TikTok before, but I never sat down and watched the full documentary before this class. I normally am not the type of person who likes to sit down and watch a documentary in class because I always get tired and distracted. However, this documentary somehow enthralled me and I was intrigued the whole time while watching it. Throughout "The Social Dilemma" we hear from many experts who previously worked in the social media field and now want to inform users of the dangers that social media brings. The main theme of this documentary seems to be how severely addicting all social media platforms are and how these networks manipulate their users to purposefully become addicted to their phones for the company...

As we are nearing the end of the semester we are approaching the final chapters in our textbook for this social media class! One of the newest platforms in the social media world is TikTok. This platform is among the most popular for teens and the younger generation. Many spend countless hours daily scrolling through the latest trends and new content posted by popular creators.  For those who may not know what TikTok is, it is a video-sharing content platform. It has grown over the last few years and now has many different features. TikTok is a Chinese-owned platform that was released in August of 2018. After 3 months of being released, it became the third most downloaded app in the world. As of last year TikTok reached over one billion monthly active users worldwide. It hosts the majority of the 18-24 age group and has more female users rather than male.  TikTok users average about 95 minutes of daily usage and is the #6 most popular social media platform. An average user spe...

YouTube is a very popular video platform and has been for as long as I can remember! I remember as a kid I would watch so many different creators all the time. It is a platform that hosts one-third of the entire internet and is only getting more popular with time. According to YouTube, their mission is "to give everyone a voice and show them the world." They do exactly that by letting each user post whatever content they would like to, which helps entertain many different audiences. Today I specifically wanted to talk about how to optimize your YouTube videos. In order to use YouTube to its fullest capabilities, you have to be sure to optimize each video to get the most views possible. According to our textbook the first 24 hours are the most crucial to a video's success, so it must be fully optimized before being published.  Some key things to help optimize your video are as follows; keywords, titles, descriptions, closed captions, tags, thumbnails, cards, end screens an...

If you have been following along with my blog from the beginning you would know that I am a musical theater major here at ONU! Although I am pursuing a minor in marketing and really enjoy that department, theatre is truly my biggest passion! I always tell people that I am not a crazy theatre kid, and to be honest, those who make theatre their whole life really annoy me, LOL! However, I always say that I am just a person who does theatre because I believe I was given my talents for a reason.  Choosing to come to ONU to pursue my degree in musical theatre wasn't a difficult decision because they truly run an incredible department here and I know I am getting some of the very best training! Last semester we went through an extensive audition process for all of the spring semester shows. I was so nervous because I wanted to be in a show so badly, but I knew it wasn't common for freshman to get into shows their first year. However, I persevered and made it to the final callback for ...

I have talked about how to create and optimize your business accounts on several different social platforms and today I want to walk you through creating a professi onal X account! For those who don't know, X is formally known as Twitter. The name change occurred when Elon Musk purchased Twitter for $44 billion in October 2022. Musk decided that Twitter needed a rebrand in July of 2023 and changed the platform's name. X is a platform social microblogging platform for people to connect with friends and businesses.  Many businesses take advantage of this platform to help gain more traffic to their business. This platform makes it incredibly easy for customers and brands to interact with one another. Businesses can strengthen their online presence using this platform and they do this by optimizing every tool given to them by X. Let's walk through how to create a professional profile on X and use it to your advantage! There are six components of a professional X profile and it ...

Social Media is becoming more relevant today than it ever has been before. If a business does not have social media accounts they are more likely to fall behind in sales compared to the businesses that do have social media. Ads on social media will likely have a better turnout than those on billboards, posters, etc.  In order for your social media to be used to the best of its abilities you have to know how to properly use it to its advantage. I am going to take you on a step-by-step process on how to properly optimize the use of social media for your business. When starting your online presence on any social media, you want to be sure to have a social media marketing strategy. This is simply just an outline of how you will use social media to better your company's sales and audiences to reach your overall business plan.  After you have your social media marketing strategy it is time to figure out how to optimize your company's social media networks. You want to figure out wha...

  Have you always wanted to start a blog but did not know how or why? Well, you have come to the right place! I too did not understand how to create a blog, and I thought it was going to be a huge process but turns out you can create your very own blog in a matter of seconds. You might know how to create a blog but you ask yourself "What would I post about?" Well, that's the fun part! It's your blog so you can post about anything you want to! A person writes best when they are writing about things they are most passionate about. So think of what you love to do, or the people you love, and write about that! Let's make a simple list of what to do to start a blog, and then we will discuss how to be successful with it. 1. Before making your blog site, set a list of goals for yourself. Think of what you want to write about, how you want it to look, what audience you will be writing for, and how often you want to post. Think of things your audience will be able to conne...