Successful X Profiles

I have talked about how to create and optimize your business accounts on several different social platforms and today I want to walk you through creating a professional X account! For those who don't know, X is formally known as Twitter. The name change occurred when Elon Musk purchased Twitter for $44 billion in October 2022. Musk decided that Twitter needed a rebrand in July of 2023 and changed the platform's name. X is a platform social microblogging platform for people to connect with friends and businesses. 

Many businesses take advantage of this platform to help gain more traffic to their business. This platform makes it incredibly easy for customers and brands to interact with one another. Businesses can strengthen their online presence using this platform and they do this by optimizing every tool given to them by X. Let's walk through how to create a professional profile on X and use it to your advantage!

There are six components of a professional X profile and it is VERY important to use them all. 

#1. Account Name

On X, profile names can contain up to 15 characters. This should be your business name or something that resembles it so that customers can find your account easily. 

#2. Profile Picture

This photo should be something that represents your brand in a photo. This could be your company logo. The most important thing to remember is that this profile picture should be consistent across all social media platforms for your business. 

#3. Bio

X offers a bio as a way for you to describe your business and what it is that you offer so that people understand why they should follow your account. This is ultimately you pitching your account to a customer in 160 characters or less. That means your bio should be short and to the point. If your business has a branded hashtag you may want to consider including that in your bio as well. 

#4. Header Photo

The X header photo is exactly the same as a Facebook cover photo. This header photo is a great place to feature products or services your business offers. Make sure that this header photo is cropped correctly so that it shows well on all different devices. This photo should be updated frequently to showcase what is new to your brand.

#5. Pinned Posts

X allows its users to pin important posts at the top of their profile pages. Businesses can optimize this feature by pinning important upcoming events, announcements, discounts, giveaways and more. These pinned posts should be updated frequently to showcase your most important information at that time. 

#6. Gallery

The gallery of a profile shows the most recent videos and pictures posted to your account. You want to ensure these images are all appealing and represent your brand well. Make sure to have a minimum of six pictures on here. 

There you have it! Now you can create your perfect business account on X! Once you have these steps done, you can also optimize additional features that X offers such as making sure your profile is public, allowing customers to direct message your account, adding your location, putting contact information on there and more. Now get to posting!