Keeping Up With Kayleigh

As I wrap up the final assignment for my social media class, I wanted to take some time and reflect on our textbook for this course. We used "Essentials of Social Media Marketing" by Michelle Charello as our guidance throughout this class. I personally really enjoyed this textbook! I know some people had mixed feelings about it, but overall I think it was very helpful. It was incredibly easy to access since it was an online textbook. I hate carrying around heavy books in my bag, so I love it when things are online. With the purchase of this book we also got access to the simternship that was one of our major assignments for this class. Stukent provided us with great resources to aid our learning.  All the chapters followed a similar setup. I liked the routine of this. It helped me understand exactly what I needed to know by laying it out clearly. At the end of each chapter it also provided a practice quiz which I utilized for the two main exams we took in this class. The text...

One of our main assignments for the Principles of Social Media class I have been taking this semester was completing a simulation of what it is like to be a digital marketer for a company. There were 12 rounds in total and we had the majority of the semester to complete them. I remember feeling overwhelmed when we first got the assignment because I had never done anything like this before, but once I got going I noticed that each round got easier.  The Stukent Social Media Simternship is a simulation that helps the student work on creating organic social media posts, paid social posts, work with influencers and know how to do all of this while balancing a strict budget. While doing these main tasks we also have to decide the proper way to respond to customer messages, examine prior company data, analyze strategies and more. The Simternship is based on working for a bag company called Buhi Supply Co. They offer a variety of bags for every occasion which helps marketing strategies....

Pinterest was founded by Ben Silbermann, Paul Sciarra and Evan Sharp in November 2009. This platform was very slow growing compared to other social media platforms, but it now has an average of 445 million monthly users.  Pinterest is a platform that follows a pinboard-style network and allows users to discover and pin ideas onto their personalized boards. A pin is a visual with an online link embedded in it so that when a user clicks that visual it takes them to a website to learn more about that pin. As far as numbers go, Pinterest has a predominant group of Women users. This platform is currently ranked #15 of the most popular social media platforms. There are several different pin formats that can be used for brands to reach their target audience. These formats are static pins, video pins, rich pins, collections, idea pins, try on product pins and takes. You can also set up a Pinterest shop on this platform as a way to grow your business! In order to start a business Pinterest ...

The 2024 Social Media Workshop has officially wrapped up! It was an amazing experience and I am so grateful I was able to attend. I learned a lot of intriguing things about what it’s like to run a social media platform for a business, or even for personal gain. There were four different sessions and a keynote speaker, so no one left having learned nothing! In each session there were two speakers to choose from. The speakers in attendance were Amy Hertsenberg, Sally Stearns, Meghann Winters-Rowe, Dillan Kanya, Dayton Barnett, Colin Wylie, Mallory Grayson, Joe Dunay and Brandon Daniels.  Throughout this blog post, I will give a brief overview of what each speaker spoke on. One assignment for my Principles of Social Media class was to live Tweet throughout the duration of one session. I will go into more detail about that specific session I chose to Tweet about later on in this post. After we registered in the morning we were able to hear from the keynote speaker, Amy Hertsenberg! She...

Did you just create a business of your own? Did you just get hired at a growing company that wants to expand its social presence and needs help doing so? Do you want to learn how to make the most of a Facebook page? Well you have come to the right place! Today I will take you on a step-by-step process of creating and optimizing a business Facebook page.  It is important to recognize that although Facebook may not be as popular as Instagram or TikTok, it can still be used to advertise your business successfully. When a Facebook follower likes a business page they are notified of all the posts through their news feeds. It is important to make the most of each post you create so that your content will have a consistently good engagement rate. It is very important to remember that creating a Facebook page for your business is simple and FREE! Follow these steps and you will be sure to have a successful start on your Facebook page: #1. Choose a Good Profile and Cover Photo The first thi...

Social Media is becoming more relevant today than it ever has been before. If a business does not have social media accounts they are more likely to fall behind in sales compared to the businesses that do have social media. Ads on social media will likely have a better turnout than those on billboards, posters, etc.  In order for your social media to be used to the best of its abilities you have to know how to properly use it to its advantage. I am going to take you on a step-by-step process on how to properly optimize the use of social media for your business. When starting your online presence on any social media, you want to be sure to have a social media marketing strategy. This is simply just an outline of how you will use social media to better your company's sales and audiences to reach your overall business plan.  After you have your social media marketing strategy it is time to figure out how to optimize your company's social media networks. You want to figure out wha...

I have always enjoyed listening to podcasts while doing various activities. I am the type of person that cannot do anything in silence so it is important to always have something playing in the background. I never thought of creating my own podcast but this class has brought me out of my comfort zone and I finally was able to create one of my own! I was challenged when thinking of who to interview for this podcast and it took me several days to think of. Then I finally remembered I have a family member who has been in the marketing industry for years! My brother, Justin Jarkowsky, is the Recruiting Success Manager & Marketing Department Team Lead for the company Yellowstone Local. Before this he worked for several other companies before stepping into this leadership role.  Making this podcast was so much easier than I thought it would be. In my head I thought you needed all the expensive recording equipment and a fancy set-up to record a podcast, but when I really took the...

In my opinion vlogging is one of the most entertaining things to watch in our generation. The fun thing about vlogs is that the creator can talk about anything they want and change it up all the time to get the most out of their content creation.  Vlogs can be anything like a day in the life, get ready with me, unboxing packages, reviews on products and much more. I personally find vlogs so entertaining and love the varieties of various subjects. My favorite types of vlogs are day in the life vlogs because you get to see so many adventures that people go on.  Although blogging is still very popular, the younger generation has turned to vlogging as the primary source of hearing about people's lives and what they are up to. Because of this, many influencers take up vlogging over blogging. A vlog is simply a blog in video format, and teens and young adults these days would much rather watch a video than read an article. Occasionally, some influencers still keep a blog and insert ...

  Have you always wanted to start a blog but did not know how or why? Well, you have come to the right place! I too did not understand how to create a blog, and I thought it was going to be a huge process but turns out you can create your very own blog in a matter of seconds. You might know how to create a blog but you ask yourself "What would I post about?" Well, that's the fun part! It's your blog so you can post about anything you want to! A person writes best when they are writing about things they are most passionate about. So think of what you love to do, or the people you love, and write about that! Let's make a simple list of what to do to start a blog, and then we will discuss how to be successful with it. 1. Before making your blog site, set a list of goals for yourself. Think of what you want to write about, how you want it to look, what audience you will be writing for, and how often you want to post. Think of things your audience will be able to conne...

  Welcome to my blog! I am so excited that you decided to visit today. I am Kayleigh Jarkowsky, a freshman Musical Theatre major with a minor in Marketing here at Ohio Northern. I wanted to dedicate my first blog to helping my readers learn a little bit more about me, my passions, and why I decided to come to ONU and study these two fields. I was born and raised in Lancaster, Pennsylvania, so life here in Ohio sure can be very different than my life back home. I have two loving parents, 4 siblings, and 2 sisters-in-law with whom I am very close, so living so far away from them is not easy some days. I am 19 years old, so I am the second to youngest in the sibling lineup. I also have one dog, named Maggie, who is a six-year-old Black Lab and Border Collie mix. Not seeing her every day is so hard, especially since I am a huge dog person! I was raised in a Christian household so faith is very important to me.  My family! I grew up in a very musically inclined family, and because ...