Keeping Up With Kayleigh

During the past two class meetings we have been watching "The Social Dilemma" which is a short documentary distributed by Netflix. This documentary was released in September 2020 and was directed by Jeff Orlowski. I have seen clips of "The Social Dilemma" on TikTok before, but I never sat down and watched the full documentary before this class. I normally am not the type of person who likes to sit down and watch a documentary in class because I always get tired and distracted. However, this documentary somehow enthralled me and I was intrigued the whole time while watching it. Throughout "The Social Dilemma" we hear from many experts who previously worked in the social media field and now want to inform users of the dangers that social media brings. The main theme of this documentary seems to be how severely addicting all social media platforms are and how these networks manipulate their users to purposefully become addicted to their phones for the company...

As we are nearing the end of the semester we are approaching the final chapters in our textbook for this social media class! One of the newest platforms in the social media world is TikTok. This platform is among the most popular for teens and the younger generation. Many spend countless hours daily scrolling through the latest trends and new content posted by popular creators.  For those who may not know what TikTok is, it is a video-sharing content platform. It has grown over the last few years and now has many different features. TikTok is a Chinese-owned platform that was released in August of 2018. After 3 months of being released, it became the third most downloaded app in the world. As of last year TikTok reached over one billion monthly active users worldwide. It hosts the majority of the 18-24 age group and has more female users rather than male.  TikTok users average about 95 minutes of daily usage and is the #6 most popular social media platform. An average user spe...

Pinterest was founded by Ben Silbermann, Paul Sciarra and Evan Sharp in November 2009. This platform was very slow growing compared to other social media platforms, but it now has an average of 445 million monthly users.  Pinterest is a platform that follows a pinboard-style network and allows users to discover and pin ideas onto their personalized boards. A pin is a visual with an online link embedded in it so that when a user clicks that visual it takes them to a website to learn more about that pin. As far as numbers go, Pinterest has a predominant group of Women users. This platform is currently ranked #15 of the most popular social media platforms. There are several different pin formats that can be used for brands to reach their target audience. These formats are static pins, video pins, rich pins, collections, idea pins, try on product pins and takes. You can also set up a Pinterest shop on this platform as a way to grow your business! In order to start a business Pinterest ...

Last week we discussed how to create a Facebook business page so I decided that this week I would walk you through how to create an Instagram business page as well! Although they are similar, personal Instagram accounts are different than business accounts. When you turn an account into a business profile it automatically gives the account extra features so that each business can optimize their pages. These features include adding locations, business hours, contact information and more. It is important to utilize all that is given to you when setting up these accounts so that you can engage with your community of followers.  Step #1: Choose a username that is not too confusing and represents your company well. If you have a longer business name consider shortening it for a username and be sure that this username is the same as all your other social media platforms.  Step #2: Choose a profile picture that represents your business and its values. This could be a company logo, ...

Did you just create a business of your own? Did you just get hired at a growing company that wants to expand its social presence and needs help doing so? Do you want to learn how to make the most of a Facebook page? Well you have come to the right place! Today I will take you on a step-by-step process of creating and optimizing a business Facebook page.  It is important to recognize that although Facebook may not be as popular as Instagram or TikTok, it can still be used to advertise your business successfully. When a Facebook follower likes a business page they are notified of all the posts through their news feeds. It is important to make the most of each post you create so that your content will have a consistently good engagement rate. It is very important to remember that creating a Facebook page for your business is simple and FREE! Follow these steps and you will be sure to have a successful start on your Facebook page: #1. Choose a Good Profile and Cover Photo The first thi...

I have always enjoyed listening to podcasts while doing various activities. I am the type of person that cannot do anything in silence so it is important to always have something playing in the background. I never thought of creating my own podcast but this class has brought me out of my comfort zone and I finally was able to create one of my own! I was challenged when thinking of who to interview for this podcast and it took me several days to think of. Then I finally remembered I have a family member who has been in the marketing industry for years! My brother, Justin Jarkowsky, is the Recruiting Success Manager & Marketing Department Team Lead for the company Yellowstone Local. Before this he worked for several other companies before stepping into this leadership role.  Making this podcast was so much easier than I thought it would be. In my head I thought you needed all the expensive recording equipment and a fancy set-up to record a podcast, but when I really took the...