Keeping Up With Kayleigh

The 2024 Social Media Workshop has officially wrapped up! It was an amazing experience and I am so grateful I was able to attend. I learned a lot of intriguing things about what it’s like to run a social media platform for a business, or even for personal gain. There were four different sessions and a keynote speaker, so no one left having learned nothing! In each session there were two speakers to choose from. The speakers in attendance were Amy Hertsenberg, Sally Stearns, Meghann Winters-Rowe, Dillan Kanya, Dayton Barnett, Colin Wylie, Mallory Grayson, Joe Dunay and Brandon Daniels.  Throughout this blog post, I will give a brief overview of what each speaker spoke on. One assignment for my Principles of Social Media class was to live Tweet throughout the duration of one session. I will go into more detail about that specific session I chose to Tweet about later on in this post. After we registered in the morning we were able to hear from the keynote speaker, Amy Hertsenberg! She...

Social Media is becoming more relevant today than it ever has been before. If a business does not have social media accounts they are more likely to fall behind in sales compared to the businesses that do have social media. Ads on social media will likely have a better turnout than those on billboards, posters, etc.  In order for your social media to be used to the best of its abilities you have to know how to properly use it to its advantage. I am going to take you on a step-by-step process on how to properly optimize the use of social media for your business. When starting your online presence on any social media, you want to be sure to have a social media marketing strategy. This is simply just an outline of how you will use social media to better your company's sales and audiences to reach your overall business plan.  After you have your social media marketing strategy it is time to figure out how to optimize your company's social media networks. You want to figure out wha...