Keeping Up With Kayleigh

As I wrap up the final assignment for my social media class, I wanted to take some time and reflect on our textbook for this course. We used "Essentials of Social Media Marketing" by Michelle Charello as our guidance throughout this class. I personally really enjoyed this textbook! I know some people had mixed feelings about it, but overall I think it was very helpful. It was incredibly easy to access since it was an online textbook. I hate carrying around heavy books in my bag, so I love it when things are online. With the purchase of this book we also got access to the simternship that was one of our major assignments for this class. Stukent provided us with great resources to aid our learning.  All the chapters followed a similar setup. I liked the routine of this. It helped me understand exactly what I needed to know by laying it out clearly. At the end of each chapter it also provided a practice quiz which I utilized for the two main exams we took in this class. The text...

One of our main assignments for the Principles of Social Media class I have been taking this semester was completing a simulation of what it is like to be a digital marketer for a company. There were 12 rounds in total and we had the majority of the semester to complete them. I remember feeling overwhelmed when we first got the assignment because I had never done anything like this before, but once I got going I noticed that each round got easier.  The Stukent Social Media Simternship is a simulation that helps the student work on creating organic social media posts, paid social posts, work with influencers and know how to do all of this while balancing a strict budget. While doing these main tasks we also have to decide the proper way to respond to customer messages, examine prior company data, analyze strategies and more. The Simternship is based on working for a bag company called Buhi Supply Co. They offer a variety of bags for every occasion which helps marketing strategies....