Keeping Up With Kayleigh

Social media algorithms have always confused me. I don't understand how one post will pop up on my feed yet my friend is following that same account but doesn't see that particular post. Chapter 5 tries to discuss a little bit about how the Instagram algorithm works. However, sometimes I really do feel that it is just random! On Instagram, the algorithm is different throughout each feature. That means that the regular feed, stories, explore and reels all have different algorithms that are tailored specifically to them. In the newest Instagram update, your feed is a mix of recent posts from accounts you follow and recommended posts from other users that you are not following. Instagram creates this feed algorithm by monitoring your activity and what type of posts you typically interact with. All of these factors go into what shows up on your feed while you are scrolling through. Instagram's feature of stories has a different algorithm compared to the regular feed. This algor...

Last week we discussed how to create a Facebook business page so I decided that this week I would walk you through how to create an Instagram business page as well! Although they are similar, personal Instagram accounts are different than business accounts. When you turn an account into a business profile it automatically gives the account extra features so that each business can optimize their pages. These features include adding locations, business hours, contact information and more. It is important to utilize all that is given to you when setting up these accounts so that you can engage with your community of followers.  Step #1: Choose a username that is not too confusing and represents your company well. If you have a longer business name consider shortening it for a username and be sure that this username is the same as all your other social media platforms.  Step #2: Choose a profile picture that represents your business and its values. This could be a company logo, ...

In my opinion vlogging is one of the most entertaining things to watch in our generation. The fun thing about vlogs is that the creator can talk about anything they want and change it up all the time to get the most out of their content creation.  Vlogs can be anything like a day in the life, get ready with me, unboxing packages, reviews on products and much more. I personally find vlogs so entertaining and love the varieties of various subjects. My favorite types of vlogs are day in the life vlogs because you get to see so many adventures that people go on.  Although blogging is still very popular, the younger generation has turned to vlogging as the primary source of hearing about people's lives and what they are up to. Because of this, many influencers take up vlogging over blogging. A vlog is simply a blog in video format, and teens and young adults these days would much rather watch a video than read an article. Occasionally, some influencers still keep a blog and insert ...