How to Create a Facebook Business Page
It is important to recognize that although Facebook may not be as popular as Instagram or TikTok, it can still be used to advertise your business successfully. When a Facebook follower likes a business page they are notified of all the posts through their news feeds. It is important to make the most of each post you create so that your content will have a consistently good engagement rate. It is very important to remember that creating a Facebook page for your business is simple and FREE!
Follow these steps and you will be sure to have a successful start on your Facebook page:
#1. Choose a Good Profile and Cover Photo
The first thing a customer sees when looking at a Facebook page is the business' profile and cover photo. Make sure that you choose photos that represent your brand well and that these pictures are consistent across all your social media accounts.
#2. Have a Call-to-Action Button
A call-to-action button helps customers contact the business through a message or email. This button could also guide the customer to your business' website. This helps customers easily access your information and not get frustrated looking for information about your products.
#3. Business Description
This step is extremely simple. In your bio, briefly describe your business. This should be no longer than one to two sentences. Define who your business is, what your values are and what you are promoting.
#4. Contact Information
In your profile settings, input all your contact information. This should include your business phone number, email, website and any other way that a customer can contact you.
#5. Location
If your business has a physical store or office make sure to include your location in your profile as well. This helps customers know exactly where they can locate the business without having to search online for it.
#6. Business Hours
Again, if your business has a physical location make sure to include your hours of operation so there is no confusion as to when you are open.
#7. Complete your Settings
Once you have completed the prior steps go through your settings and fill in any of the blanks that you missed. In your settings you can decide who can private message your account, tag you, filter your content, connect other social media accounts, change notifications and much more. Use this time to customize your page to however you wish it to be.
After you have completed these steps you officially have a finalized Facebook page! You can go on to customize it more to your liking, but these are the basic steps to get you started. Now you can begin posting your content and watch your following rates go up! It is always important to remember that social media is constantly changing, so make sure to keep up with the latest trends to keep your business up to date with the rest of the world.
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