All Things Pinterest!

Pinterest was founded by Ben Silbermann, Paul Sciarra and Evan Sharp in November 2009. This platform was very slow growing compared to other social media platforms, but it now has an average of 445 million monthly users. Pinterest is a platform that follows a pinboard-style network and allows users to discover and pin ideas onto their personalized boards. A pin is a visual with an online link embedded in it so that when a user clicks that visual it takes them to a website to learn more about that pin.

As far as numbers go, Pinterest has a predominant group of Women users. This platform is currently ranked #15 of the most popular social media platforms. There are several different pin formats that can be used for brands to reach their target audience. These formats are static pins, video pins, rich pins, collections, idea pins, try on product pins and takes. You can also set up a Pinterest shop on this platform as a way to grow your business!

In order to start a business Pinterest profile, you must provide an email, password, business name, website and category. To target a more specific audience you can also add a brief business description and profile cover. One way to describe your business better is to highlight up to 20 idea pins at the top of your profile. When creating boards on your profile be sure to include keywords in the titles and be creative. You can then add relevant pins to each board.

The Pinterest algorithm uses a variety of things to determine what will be featured on users' explore pages. Domain quality is the perception of how popular pins from a website are and if they have a higher ranking, they will be in favor of the algorithm. Pin quality is a scoring that evaluates pins and creators. Relevance is the way that Pinterest uses keywords to determine how relevant pins are to certain users. All these items help Pinterest decide where to put content according to the algorithm.

That was just a short overview of Pinterest, but I hope that it helped explain more about this platform! I personally do not use Pinterest much anymore, but I used to use it all the time when I was younger. It is a great way to gain new ideas and stay creative. There are many brands with success stories of using Pinterest to reach their target audience. So if you find yourself not getting great interest from audiences on other platforms, maybe consider trying Pinterest!